REBRANDING - Xốt Mayonnaise Aji-mayo®
Thương hiệu tiên phong từ trứng gà tươi*
Background:
"The national sauce" of every household. There's a forgotten truth; before it was named "Aji-mayo" sauce, it was affectionately known as "Mayonnaise Lisa" - the first mayonnaise made from imported eggs introduced to the Vietnamese market.
With the goal of affirming its position as the pioneer of mayonnaise made from FRESH eggs, along with a 48-hour transportation process from the farm to the factory to preserve the fresh and delicious flavor, it's suitable for the taste of every Vietnamese family.
Deliverable: creative concept, TVC, cutdown
Credit:
Client: Xốt Mayonnaise Aji-mayo® - Ajinomoto
Client: Xốt Mayonnaise Aji-mayo® - Ajinomoto
ECD: Vicky Lưu
Copy team: Ms. Khải (head of copy- supervise), Nghi (Jr. copy), Ngọc Ruby
Art team: Mr. Tùng and Ms. Trang Meta
Copy team: Ms. Khải (head of copy- supervise), Nghi (Jr. copy), Ngọc Ruby
Art team: Mr. Tùng and Ms. Trang Meta
